There are very few coaches held in higher esteem than Bo Schembechler. As the coach for the University of Michigan football team he won thirteen Big ten titles and finished as the most successful coach in the history in the university's history. But beyond the wins he is best remembered for the remarkable impact he had on players and fans alike. Now in this book he opens up as only he could to deliver timeless lessons on leadership, motivation and responsibility. He explains that true leadership requires the will to listen to people and do what is right every time and, by doing so, readers can reach heights they once thought impossible.